Bora Demircan

1. Introduction:

Web Development Methodology is a relatively new area where there has not been a solid method emerged. Usually most companies develop their own methodologies and these methodologies differ mainly because of the size of the web project.

The major concern is the negotiation between technological, organizational, and human aspects of development. WISDM (Web Information System Development Methodology)^(1,2) offers methodology for socio-technical view where a web development methodology has to deal with user satisfaction in addition to technical limitations.

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Scope:

The scope of the document is the internationally accepted specification of requirements for customer satisfaction and meeting regulatory requirements in order to provide a quality software, in which inspite of the possibility of being N/A to different types of organizations with different structure, these requirements are intended to be applicable to general types of organizations.

Main topics of the document are as follows:

• Quality Management
• Management Responsibility
• Resource Management
• Product Realization
• Measurement, Analysis and Improvement

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1. Introduction

1.1 Current Environment

Information Technology is getting more and more important because of the developments in the IT sector and the transduction of the banking sector to these decelopments. Now a significant number of companies have begun to cite e-banking capabilities as a key factor in choosing which institution will get their business. In addition, individuals are looking for ways to make their banking provesses easier by using online banking. But it is important to add that most of the cutomers do not choose to use online banking because of security issues. So the what customers mostly look in online banking are confidentiality, reliability and efficiency. The other key for a growing online banking usage is customer retention. The more services the customer uses, the greater are the bank’s expected profits because of more usage. This will also increase customer loyalty and gains importance over customer acquisition. Also, onlien research is gaining importance among customers making financial decisions. It will be plus for the banks that are giving necessary information to users on their decision making processes.

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1. Project Description

BuyShare.org is a social network platform that can share their consuming interests or any specific goals in life. The users can create friendlists, send message to each other, upload pictures and share with each other.

The purpose is to create a platform that will give information about products and brands, make presentation of the products and brands, encourage peoples’ consuming motives while giving people an entertaining social network environment. Another purpose is to make users share their goals in life with the goals pre posted by 43things.com members to be used as guide to buyshare.com members. In addition, buyshare.org is supposed to suggest products which are related to the goals that the users are interested.

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Group-buying model is one of the types of dynamic pricing models such as traditional auctions for internet marketplaces. The idea behind group-buying model is that since the willingness to pay for goods and services increases, the price for those goods and services decreases. So if there is a group of people who are willing to buy a product at the same, usually the sellers make reductions on prices. As Kauffman and Wang (2001) argues, group-buying mechanism is the “dynamic pricing mechanism that allows consumers to aggregate their purchasing power and to obtain lower prices than they otherwise would be able to get individually.” On the internet there have been several internet marketplaces which used this model. The main idea is that people who are willing to buy a specific product adds him self online to a list of a group of people who are also willing to buy the specific product. And the system automatically reduces the prices according to the number of buyers of that product.

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Netscape began development with a desktop applicationa where are Google started its business with a web application where there were continuous improvement from background with simplicity where as Netscape has to issue its software releases. Google has the advantage that it focused on data, Netscape focused on software. Google has managed to understand that the purpose is the coordination of data but not software. Software is used to coordinate the date. So they have managed to be the intermediary the data and audience. In addition, Netscape’s sale mechanism was licensing or direct sales. Google more focused on usage. People were juast using it. With the participation, direct or indirect sales came afterwards. We should also differ them in terms of their platform understanding. For Netscape it was platform dominance, for Google platform independance. You could reach Google from anywhere anytime. Because its just there.

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DoubleClick targets its customers by collecting information of individuals using cookies. Cookies are used by about all websites for authenticating, tracking, and maintaining specific information about users, such as site preferences. These cookies are stored in our computer in a folder. Doubleclick uses these cookies to track individuals personal information stored on these cookies and track the websites individuals visit. By analysing this information, DoubleClick determines its ads targeting strategy and / or personalizing the ads for specific individuals. DoubleClick uses several tools for advertisement and mostly the banner ads. Banner ads are visual ads with different formats and dimensions that are viewed in specified areas of websites.

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The Organization Information

The Child Support Agency (CSA) is part of the Department for Work and Pensions (DWP), which is helping the parents, who are away from their children, to contribute them financially by paying child maintenance. The organization has different plans to fight child poverty with the support of the US Government.

The CSA has started a project of an IT system which will help to organize the communication between the staff and the parents who want to use the programs. It is also supposed to create an organized database in order to reach the necessary information easily and efficiently, in addition make better calculations with better stored information. The system was supposed to organize complex rules for child support, add new rules neccessary, and create simplified calculations for maintenance. The cases stored on the old system had to be transfered to the new CS2 system which operates under new rules that simplify the calculation of payments.

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